Week 3: Real Life Inspiration

Last week I went to visit one of my friends in Philadelphia. During my visit, I noticed this bottle in the fridge. I thought that it looked really interesting, so I asked him about it. He said it was Hop Devil, a beer that is brewed in Downington, PA, which is about 30 miles from Philadelphia. Then I went even further and looked it up online. I found that the logo is supposed to be hops, in the shape of a devil. And their slogan is, "menacingly delicious". I really liked their design. It's really fun, and not something you would normally see on a beer bottle. And although the devil is green, the rest of the color palette really reminds me of a firey devilish atmosphere. They do use different typefaces on it but I think it adds to it. However, my favorite part of this design is the hop devil logo itself. I think it's very creative and well executed. The illustration style works well, you can definitely tell its a devil, but it's not too morbid or scary. I also really liked the contrast of the green against the purples and reds, I think it really put emphasis on the logo. As much as I liked the design of this, I did try it and the product itself did not quite live up to my expectations.